Source market
Creators from Japan: hosted trips in Thailand
Japanese creators have a long-standing audience for Thailand, especially Bangkok's food, cafés and temples, and resort stays. Hosted tiers start at 150,000 followers. Since October 2023, Japan's stealth-marketing rules make undisclosed advertising a violation, so hosted posts for a Japanese audience must show 「PR」 or 「広告」 clearly at the start.
What do audiences in Japan engage with?
Japanese audiences engage with food and café culture, temples, spa and resort stays, and detailed, practical itineraries.
How do creators from Japan disclose a hosted trip?
Japanese audiences: stealth-marketing rules under the Act against Unjustifiable Premiums and Misleading Representations, in force since October 2023, treat undisclosed advertising as misleading. Show 「PR」 or 「広告」 clearly at the start of the post or video. Exact wording goes into your agreement.
The exact wording for your collaboration is written into your agreement. See deliverables and disclosure.
How do I get to Thailand from Japan?
Nonstop flights connect Tokyo (Narita and Haneda), Osaka and other Japanese cities with Bangkok; typical flying time is around 6 to 7 hours from Tokyo. Routes change, so check current schedules. Explera does not provide flights.
Do creators from Japan need a visa for Thailand?
Japanese passport holders have been able to visit Thailand visa-free for short stays, but rules change. Check the official Thai e-Visa site before booking. Explera does not arrange visas. Official source.
Which language should I post in?
Japanese. Careful subtitles and on-screen text matter; English-only content reaches a much smaller audience.