About Explera and why a DMC runs a creator programme
Explera DMC is a business-to-business destination management company operating in Thailand, Japan, South Korea and New Zealand, with group headquarters in Hong Kong. It runs the creator programme because it operates the ground services itself: hotels, transfers and activities. It can host creators directly rather than acting as a middleman between brands and suppliers.
What a destination management company does
A DMC handles the ground side of travel for other businesses: travel agents, tour operators and event organisers. That means hotels, vehicles, guides, tours and the people who solve problems when a boat is cancelled or a flight lands late.
In Thailand that knowledge is practical: which pier a boat leaves from on a rough day, how long a transfer really takes in traffic, which temples check dress codes at the gate. The creator programme runs on the same knowledge.
Why we host creators
Because we run the services, we can offer what we actually operate, at the standard we would give a trade client, and see the content it produces. It is an exchange: we host you on the ground, you publish honest, disclosed coverage. We do not pay fees and we do not write your script.
We are not a talent agency or a marketing platform. We choose creators whose audiences and blogs suit the destination, check that their reach is real, and host them with services we operate. In return we ask for a pre-trip announcement and post-trip coverage that tag @expleradmc, as set out on the deliverables page.
What we do and do not do
- We provide hotel nights, private transfers and agreed activities, according to your tier. The programme page has the detail.
- We never provide flights, cash fees, visas or travel insurance.
- We never script, pre-approve or edit your content. We check tags, links and disclosure, and may flag a factual error.
- We verify reach, engagement and audience geography. Bought followers or undisclosed past sponsorships end the conversation.
How the programme works
You apply online, we review your channel, website and audience, and if it is a fit we agree an itinerary and send the agreement for online signing. You travel, publish, and submit each post in the creator portal. The full sequence is on how it works; when you are ready, apply.
Where to find us
Explera's main Thailand site is explera.co.th. The official handle across Instagram, Facebook, X, YouTube and Threads is @expleradmc, and our LinkedIn page is Explera DMC on LinkedIn. Paid campaigns and commissioned content go through a separate brand-collaboration team (choose "Partnership or brand collaboration" on the contact form), not this programme.
Ready to apply?
The application saves as you go, and every applicant hears back within 5 business days.
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